![]() ![]() The incident's most comprehensive coverage, in The Seattle Times, indicated that the Southwest problem lasted longer than most outages of this sort. As technicians tried to restore the website, Southwest extended the sale to end of day Friday. Why it happenedīefore announcing its ticket sale on Tuesday, Southwest Airlines ramped up its online sales capacity, "but demand was greater than expected," according to Brandy King, the airline spokesperson. This concession, of course, followed major scrutiny from their potential customers on social media (Twitter, LinkedIn, Google+, and Facebook) and major media outlets (CNBC, NBC, and CBS) perhaps driving even more traffic to Southwest Airlines and further exacerbating website traffic issues. ![]() ![]() As a result, Southwest Airlines extended the fare sale to a three-day event. But the only thing this provided callers with was a busy signal. On Thursday, the website posted a message: "The website is undergoing maintenance and is currently unavailable," directing people to call Southwest's toll-free number. On Wednesday, June 3, 2015, Southwest Airlines began offering its two-day Fall Travel Fare Sale, an offer that included "one-way trips from Baltimore to Boston and 17 other destinations for $49." The airline's website crashed as a result of the overwhelming response from customers. This article is part of an ongoing series of Performance Retrospectives that assess real-world application performance issues in the recent past, analyze what might have happened, and offer up best practices that just might help you avoid similar problems. ![]()
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